How to Gather Powerful Testimonials

Why Testimonials Matter

Authentic testimonials build trust and drive conversions.

We’ll guide you in gathering testimonials that highlight the real results you deliver, and help potential clients be attracted to your business and service. We will show you how to organise them in a format that’s easy to use across your website and marketing.

What to Collect from Each Client

Ask your clients the following questions to craft compelling testimonials:

Full Name:
Age:
Location:
Occupation:
Your Business Name:

Story-Based Questions:

How did you feel before you started working with us? or What challenge were you facing before working with us?
What were you sceptical or unsure about before starting?
What was your experience like when you started?
What results have you achieved? (Include any measurable improvements or stats if possible)
What surprised you most, or what did you love about the process?

Formats We Recommend

Written Testimonials: These are great, we need a photo to accompany these. This could be a head shot, pic of them looking confident, or transformation photo. Always consider what your ideal clients will think of your images.
Video Testimonials: Highly engaging and great for case study sections or landing pages.

Tip: If you're gathering video, you can transcribe it using Otter.ai to create written content too.

The Best Testimonial Combos:

A 30–60 second video + written summary = Gold standard.
Use video for emotion and credibility, and text for clarity and search benefits.

Where We’ll Use Testimonials on Your Website

We’ll help you strategically showcase testimonials in:

Homepage: Short quotes or headline videos
Success Stories Blog Posts: In-depth case studies
Email Marketing: To build trust with new leads

Gathering Testimonials

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Getting Started

Your Business Assets

Preparing To Move Your Website